Dictate

Apply AI to help target sought-after audiences with greater precision

Locate

Place advertising in optimal environments by leveraging AI algorithms

Differentiate 

Gain a competitive edge by harnessing AI-enabled advantages

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Stay Ahead of the Pack by Utilizing AI’s Capabilities

By 2028, media purchases, expenses, and marketing results will all feel the impact of AI. Global AI marketing revenue is expected to mushroom from $47 billion last year to $107 billion within two years, propelled by advances in efficiency and increasing adoption. Pore over this month’s Net Results to learn how AI’s progressive capabilities can benefit your company. Of course, smart marketers retain direction of the strategy to assure authenticity to their audiences. They understand AI will never remove the need for human control, creativity and judgement.

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AI IS A POWERFUL TOOL FOR REACHING PURCHASE-READY CUSTOMERS

AI can enhance your analysis of purchase histories, predictive data and customer segments to identify target audiences most likely to buy. By analyzing first-party data and appropriately sourced third-party information, AI enables seasoned marketers to more accurately estimate purchasing patterns, identify likely buying cycles and anticipate customers’ next purchases. These insights can help marketers reach prospective buyers with more relevant advertising when purchase intent is highest.

We target the topic of AI’s growing importance to the media world, casting a spotlight upon its ability to benefit brand marketing when directed by human intelligence.

AI’s predictive analytics can forecast what folks are likely to buy, but can’t explain why customers care. Human insight remains essential to understanding the motivations and changing values behind purchasing decisions.

Read Marketing in the AI Age: How Human Marketers Thrive in an AI-Driven World, by Eric Schulz.

Marketers whose past campaigns have been preempted by rivals’ moves or world events will welcome AI's ability to accelerate campaign execution.

Email or call us at 708-246-4211 to learn how to strengthen your brand marketing by applying AI’s growing influence on the media world.

MARKETING PROS AND AI COMBINE TO ELEVATE BRAND MARKETING

AI is a powerful tool that in the hands of marketing professionals can enhance branding capabilities. Rather than replacing human expertise, AI can serve as a force multiplier, enhancing the effectiveness of branding campaigns. To generate authentic successful branding campaigns, smart marketers establish strategy, brand voice, emotional nuance and creative oversight. Then they leverage AI as an “augmentation layer” that expedites research and ad testing, all while ensuring human judgement remains at the very core of the process.

We’ve shown why marketing pros’ best efforts are even more effective via informed use of AI. Let’s look at three additional ways marketing knowhow + AI = brand ascendency.

• Freeing creativity. Crunching datasets, discerning audience patterns and using predictive analytics are among AI’s capabilities, giving you more time to hone your brand voice and consistency across your messaging.
• Aiding judgment. Experienced marketing pros possess distinctive marketing insights into brand performance. When this intelligence is paired with AI workflow efficiency gains, brands garner speedier market reach and attain loftier revenue goals.
• Reviewing output. Progressive brands don't give unrestricted access to their media budgets to AI output. It's smart to engage savvy media buyers to provide guidance to the final plan.