Humanize

In the age of AI, use LinkedIn to convey your brand’s humanity

Advertise

Fresh features help make LinkedIn ads a favored marketing tool

Emphasize 

Use LinkedIn for thought leadership, EGC and customer retention

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Setting the Pace with New LinkedIn Trends Vital to Brand Growth

LinkedIn continues consolidating its force as a marketing marvel. Four of every five LinkedIn members inform business decisions. More than 53% emanate from homes earning $100,000 yearly. In B2B marketing, LinkedIn accounts for 80% of all social media leads. Whether the opportunities are via advertising, new video features, employee-generated content or others, it’s imperative you stay ahead of the curve with these LinkedIn trends.

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708-246-4211

NEW FEATURES MAKE LINKEDIN AN EVEN BETTER AD MEDIUM

Myriad changes have helped LinkedIn grow and improve as an enormously efficient advertising platform. The combination of AI and LinkedIn’s plentiful professional data enables marketers to aim efforts at customers most likely to purchase, and at moments they are most receptive. The channel also prioritizes employee-generated content (EGC) and video, understanding those efforts gain up to 1.4 times greater engagement and boost trust. As well, LinkedIn has unveiled Reserved Ads that grant advertisers standout presence via premium placement in ad feeds. Finally, enhanced analytics ensure advertisers learn which ads yield the greatest ROI.

We scrutinize the many LinkedIn features that have helped make the platform among the most indispensable marketing tools for marketers, particularly those in B2B.

LinkedIn shouldn’t be viewed as a channel for one-way sales pitches, but rather as a forum for two-way dialogues between qualified B2B decision makers and customers.

Read Maximizing LinkedIn for Business Growth: Updated & Expanded: A Practical Guide to Building Your Brand and Driving Results, by Nea Schaffer.

Harnessing LinkedIn to provide a transparent look behind the scenes at your company can be a far more effective marketing stratagem than flawless corporate messages.

Email or call us at 708-246-4211 to gain insight on LinkedIn’s growing strength as a marketing tool, and how to implement LinkedIn’s latest trends to strengthen your strategy.

SPEAKING OF VIDEO, LINKEDIN’S LEVERAGE LOOMS LARGE

Due to its ability to generate engagement far more effectively than static content, video’s growing priority on LinkedIn is a critical marketing trend. Native video advertising results in five times the clicks text produces. Viewers are 20 times more likely to share video than they are text. Targets tend to recall just 10% of text they read, but 95% of messages presented in video. What’s more, the LinkedIn algorithm bestows priority upon video content, which gives brand marketers more expansive reach when using video.

The compelling reasons to leverage LinkedIn trends aren’t limited to new ad features or more effective use of video. Read on for additional key points.

• Prioritize humanity. Authenticity, honesty and openness get rewarded in LinkedIn’s marketing. Humanity stands out at a time many marketing messages read like generic content . B2B targets engage with executive profiles because people buy from people.
• Gain trust. LinkedIn DM remains an exceptional platform for conversations with customers that position corporate executives and founders as subject matter experts on niche industry developments. Helping solve customers’ pain points earns them abiding trust.
• Secure retention. Steeply increasing customer acquisition costs in B2B have made LinkedIn a valued ally in retaining customers and optimizing Customer Lifetime Value (LTV). The platform excels at building relationships and boosting organic engagement.