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Produce videos that can take the lead in marketing your brand.


Use videos in ways tailored to the medium, such as how-tos, 360s.


Speed past competitors by embracing a "video first" marketing tack.

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Wednesday, September 26th, 2018

Realize Video Marketing Has the Power to Grab Your Audience and Not Let Go

If a picture is worth 1,000 words, imagine how many words a video can replace. Video's capacity to deliver marketing messages is why marketing efforts increasingly revolve around video. The medium is more and more replacing text as a means of expression. The word "video" in an email subject line is said to grow views by 19 percent. Ride these five "video-first" trends to marketing salvos with greater firepower.

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Videos are well suited to myriad marketing tasks. But none fit the medium better than how-to or tutorial videos. Most people would rather learn through videos than through long, detailed printed instructions. In clear, easy-to-grasp fashion, video marketing can educate your prospects about how your product or service works, and ways it meets customers' needs. In the process, videos can effectively make the point viewers should purchase that product or service to gain the benefits described.

We focus our lens on top trends in video marketing, discussing why video marketing is gaining disciples, what trends to watch and how to use the medium more effectively.

More than four in five consumers (81 percent) have bought products after watching videos and 76 percent of marketers say video helped grow sales.

Read The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking and Viral Marketing To Reach Buyers Directly, by David Meerman Scott.

Snapchat is regarded by marketers the least effective, LinkedIn the most effective video marketing platform. This may present genuine opportunity; only 38 percent of marketers currently use LinkedIn for video marketing

Email or call us at 708-246-4211 to glean business-boosting insights into ways to leverage today's five most important video marketing trends.


Since the early motion pictures eras, viewers have been accustomed to watching movies and later videos on rectangular screens. But many videos being viewed today are seen in square or vertical formats on mobile devices. This trend has resulted in more videos in square or vertical formats. Square videos can fill 78 percent more space in viewers' mobile newsfeed than landscape videos. They also generate a higher percentage of viewer engagement.

We've discussed a pair of important trends in "video-first" marketing. But a trio of additional developments follow immediately. Continue reading for more tips on adding robustness to your video marketing.

  • The diverse experiences afforded by 360-degree videos yield more views, shares and subscribers and can end by giving viewers buying options. No accessories are needed, so they provide more accessible virtual reality experiences.
  • Live video now accounts for 13 percent of web traffic featuring videos, a percentage that should only increase. Live videos can enable marketers to increase immediacy, spur longer view length while also trimming costs.
  • More marketers are using videos to move prospects through the marketing funnel from awareness to consideration to purchase. They find videos work as well or better than some of the more traditional funneling efforts.