Attain

Achieve a new level of reach through Instagram shoppable ads.

Remain

Stay ahead of your competitors, using Instagram Carousel ads.

Obtain

Snag additional attention from prospects by “regramming” UGC.

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Top the Competition by Riding the Latest Instagram Ad Trends

Today’s savviest advertisers let social media do the heavy lifting. No social media site has consolidated influence faster than Instagram. The channel boasts more than 25 million business profiles, a surge of 10 million in less than a year! It will surpass one billion users this year, more than 300 million visiting Instagram Stories daily. Keep this quintet of key Instagram trends top of mind in fine-tuning your strategy.

BEAT THE CROWD OFFERING PRODUCTS VIA INSTAGRAM SHOPPING

Instagram Stories has been a huge success with brands. The feature enables advertisers to showcase great creativity and visual impact, and sends brand recognition soaring. It now has been re-engineered to deliver even more business value. This year, Instagram has made Stories shoppable, enabling your brand to redirect customers interested in your 24-hour-only visual content on Stories directly to your landing page. The result: Converting Instagram visitors to purchasers has become easier than ever.

We sift the continually-shifting sands of Instagram’s evolution, identifying five critical trends shaping advertising best practices on the surging social media channel.

A low-cost online travel company called Airy switched from single-image Instagram Stories ads to the new Carousel Ads, reaping a 23 percent higher return on its ad spending and a 33 percent lower ad cost per checkout.

Read Instagram Marketing: The Guide Book for Using Photos on Instagram to Gain Millions of Followers Quickly and Skyrocket Your Business, by David J. Green.

Try Instagram “micro videos” to relate a brand story. Home improvement chain Lowe’s leveraged 64 micro videos depicting the transformation of an empty space into a kid’s playroom to showcase its products and “hammer home” the project’s simplicity.

Email or call us at 708-246-4211 to master the five most important Instagram advertising trends and use them to accelerate your company’s revenue and growth.

INSTAGRAM CAROUSEL ADS: THRICE THE FIREPOWER

In the past, Instagram Ads permitted marketers to post one piece of content per Stories ad. This year, Instagram has tripled that offer by introducing Instagram Carousel Ads. The carousel feature enables brands to include three photos or videos in each Stories ad, and do so in a swipe-able cascading format. This advancement dramatically enhances advertisers’ ability to showcase creativity and storytelling, incorporate multiple types of content in one ad and spotlight breadth of product lines.

Never one to rest on their laurels for very long, the trendsetters behind Instagram have gone beyond Stories, shoppability and Carousel Ads to unveil additional features and  trends.

• Augmented reality-enabled face filters have become popular Instagram features. They have inspired the advent of “branded face filters,” allowing companies to slip their names, logos or colors into visual content, boosting brand recognition.
• Advertisers increasingly incorporate Instagram user-generated content (UGC) in ads on the channel. This strategy has grown easier and more convenient, but will increasingly require brands to gain permission before “regramming.”
• This year will likely witness expansion of live video and streaming on Instagram. With more and more social media users tuning into videos, this trend should enable brands to boost engagement with their most highly-sought customers.