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Learn Which New Social Media Apps Offer You the Greatest Upside

Scarcely a day goes by without another new social media application being introduced. Many are designed to give companies exciting new ways to reach customers and prospects. But within the tidal wave of debuts there are a few genuine pearls. These best-in-breed apps can give marketers a real leg up in building customer relationships. Here's a concise look at a few of the best.

PICTURE YOURSELF USING PHOTO-CENTRIC APPS TO ADD CUSTOMERS

Given Instagram's and Snapchat's success as business tools, app innovators continue to seek ways to leverage images into marketing success. The new app Tuurnt lets users respond/participate within 24 hours to videos with their own videos, creating an interactive, timely video sequence with business associates or colleagues. Another, Yotpo, is a curation app helping marketers recognize the best photos from customers and add them to their feeds.

Recognizing the difficulty of keeping abreast of every new app unveiled, we identify the new social media apps destined to deliver great value to your marketing efforts.

The new app, The Roll will help you identify your best photos for social media posts. It uses an AI called EyeEM Vision to analyze photos, rate them and add keywords so you can find them easily.

Read Social Media Marketing Handbook: 2017 Edition – How to Use Social Media for Business, by Jason McDonald.

Explore the deeper functionality of today's social media apps. App makers are adding functions like search and embedded content to keep users using the apps longer.

Email or call us at 708-246-4211 to learn how to select and use the best new social media apps to build engagement with customers and profits for your company.

USE NEW APPS TO INTERACT, CUSTOMIZE, TELL "WEB STORIES" AND MORE

Interacting with customers and prospects in memorable ways is the idea behind many new social media apps. For instance, Yala is a free app that utilizes machine learning to help determine the best times to post to social media sites Twitter and Facebook, boosting both your exposure and the customer engagement with your brand. Because social media storytelling is an important marketing strategy, Adobe Spark enables the easy mixing of images, music and text to tell "Web stories."

The business-building potential of the new social media apps above should take you a long way in building engagement with potential customers. But these are only a few of the new social media apps available. Read on to learn about more.

• No brand on earth would turn down favorable word of mouth advertising. The mission of the new app Rex is to be the easiest way possible for friends, family and online communities to share recommendations.
• PostReach is an app that automatically will report to you on your key traffic stats, number of shares and influencers who shared your content. Just one click will set up PostReach to automatically generate reports on any post you publish.
• Turn any of your links into your brand's promotion by using Rebrandly. This "custom URL shortener" can shorten the lengthiest, most complex URLs into branded and memorable links that help keep your name in front of your customers.