Snap

Take intriguing photos of your products or services to display on Instagram.

Map

Plot your strategic use of Instagram images, apps and messages.

Zap

Surge ahead of your competition by leveraging Instagram to sell more products.

More >

More >

More >

Picture Yourself Making More Sales: It's Easy When You Sell on Instagram

Now more than ever, Instagram is essential for business selling. And that goes for every kind of company. Approximately 400 million people use Instagram, so tapping its huge visual appeal is a must. But a lot goes into ensuring this photo-centric site optimizes your sales efforts -- from positioning of product shots to partnering with the right "Instagram influencers." .

CREATE LOOKS ALL YOUR OWN THAT GARNER SALES RESULTS

To make the most of your Instagram selling, create a branded look to your page. Like any branding effort, consistency is key; your page must have a signature appearance. Position photos to maximize their effect on page and, if necessary, use Instagram filters to sharpen and clarify images. If you want to show your product at different angles, use Instagram's Layout app to showcase multiple images in a single shot. One of the most effective at using such steps is Amanda Wilson, who used Instagram to dramatically grow sales from Hinge, her vintage furniture shop in Cincinnati. As Wilson does, communicate with all potential customers who post a comment or like one of your product shots. Responding promptly is a proven way of snaring that customer and often turning interest in a photo into an Instagram sale

We focus on the appeal of strong visual content, reviewing how picture-centric site Instagram can find buyers for your products and services.

More than 75 million people worldwide use Instagram every day. Monthly U.S. Instagram users reached 78 million in 2015.

MAKE IT EASY FOR CUSTOMERS TO SEE AND BUY YOUR PRODUCTS

To be purchased, your products should be easy to find by qualified buyers. Use the Instagram Search and Explore feature to pick top hashtags for your target audience. Hike the odds further by using your company's own branded hashtag. Overlay a message on the photo using a sales overt to ensure visitors don't overlook an offer in the caption. Simplify customer purchasing by utilizing an Instagram-synched sales app, such as Like2Buy or Soldsie. Incorporate user-created photos on your page.

Mastering these proven techniques is a great start toward selling your products on Instagram. Now focus on a few of the additional nuances and tricks of the trade cited below to go further in leveraging the full potential of Instagram for sales.

• To drive customer traffic to your store, tag your product photos with your location. This creates added exposure for your company, helps customers find your photos (and store), and lets you see which customers are posting photos of your products.
• Partner with "Instagram influencers." These individuals can assist your brand in reaching target audiences seeking your product or service. You might team up, for instance, with an influencer who is a remodeler that likes your brand of pocket door hardware.
• Transform your Instagram account into a digital storefront through an app such as Shopseen, which syncs your inventory and serves as an online catalog.

Read How to Sell on Instagram: The Ultimate Guide, by Ksenia Zaharova

If you want attention on Instagram, give it to others. Offering feedback on photos, responding to questions and liking others' pictures gets your company noticed.

Email or call us at 708-246-4211 to learn how to make selling on Instagram a snap.