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Produce marketing videos telling your brand's story in a compelling way.


Post your marketing videos to the best social channels that reach your audience.


Add up resulting gains in website traffic, conversion and profits.

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Wednesday, May 25th, 2016

Captivate Customers by Embracing Video in Social Media

One of social media's hottest trends is social video. By definition, social video is digital video designed to be viewed and shared via social networks. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Today, 72 percent of companies report using videos in social media. Video will play an ever-growing role in marketing's future. To maximize your results, consider these best practices.

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Social videos can help your company prosper in many ways. They can aid lead generation, boost brand awareness, showcase new products and display a side of your company people don't know. Social videos can also help you better engage with customers by letting you answer their questions in a more direct, friendly way. Because videos are becoming social media's most sharable content, your videos will be viewed more often. Currently, Facebook and Snapchat both surpass 8 billion video views each day.

We focus on one of today's most important marketing trends: social video. Here we tell how and why social video is growing, and how to use it for maximum gain.

Walt Denny encourages students to master social media as a means of enabling enhanced business communication. (30 Secs.)


Need more reasons to use social videos? Prominent social networks such as Facebook, Instagram and Twitter place a high value on social video in content ranking. In addition, there's a strong probability your rivals are using videos to shoulder more of the marketing load. A recent Web Video Marketing Council study found 61 percent of companies now use video in marketing.

We've probed social video's growth, explored its popularity with increasing numbers of companies and noted the multitude of ways it can be used by companies. Now let's examine best practices that guide production and utilization of social videos.

  • To ensure you're creating social videos that get shared, note what your social media followers are saying. Also watch and analyze other videos those followers are sharing. This will help you tailor social videos directly to customer interests.
  • Human brains are hard wired toward sharing of emotional messages, particularly those with positive messages. Follow the lead of brands like Airbnb, which have used emotion-laden images in social video, and scored big.
  • The right distribution strategy is key to success. Start distribution widely across owned, shared and earned channels. Don't forget to make it easy for people to access your video via the increasingly important video segment of mobile.
  • Analytics can let you gauge social videos' success. You'll be able to find out how long people are watching, what audience is viewing and much more.



Different social media channels like Facebook, Twitter and Snapchat use social video differently. To get the best results, customize social videos to different social channels.

Read The Power of Visual Storytelling by Ekaterina Walter and Jessica Gioglio.

Position your company for Generation Z, the customers of the future. Today's 13 to 24- year-olds are more reliant on social video than they are on cable and satellite TV.

Email or call us at 708-246-4211 to learn about how social video can aid your company in lead generation, brand awareness and ultimately in earning more profits.