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We’ve all been to a website that is heavy on Flash elements, splash screens and other glitzy animations. Flash is an attractive, exciting way to grab attention, create a unique experience and use visuals to convey a message. However, before sprinkling your website with Flash, ask yourself, “How does this enhance my visitor’s experience?” Expect to see more websites that combine interactive elements like Flash with intuition. Harness functional Flash elements to provide more than visual interest to your site.
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Social media is foremost about dialog. When using it as a business tool, results are key. Conversationalize your marketing by weaving your social media accounts, blogs, microsites, press rooms, etc. onto your homepage. Move website visitors into your marketing funnel by encouraging them to visit your other online initiatives and then share your information with their online peers. Our newly redesigned website uses ‘News Bytes’ on the homepage which allows our web visitors to visit our LinkedIn Group, WDI blog, Net Results e-newsletter and Mary Lou’s BUILDER Online blog.
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The web cannot replicate the feel of printed pages or the experience of flipping through the pages. As more people migrate from traditional press to online information, your website is challenged to welcome them with an easy transition. With the popularity of tablet devices, like the iPad®, a design with some print-like features will allow visitors to easily explore your information.
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In 2010, mobile web usage experienced new heights. 40% of American adults turned to the Internet via mobile devices at least once a day. Expect the number to continue rising in 2011 as new, web capable devices begin to flood the market. With 4.6 billion global mobile phone owners, your website needs to look great on desktops, laptops, mobile devices and smart phones. Mobile web development does not have to be rocket science. Instead, create a sleek, clean and easy-to-use design that looks and feels more like a native smart phone application. Avoid cluttering the small screen with images and links.
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The average user only views a few pages of your entire website during their visit. Your website can be more impactful with a unique, fresh and friendly design. However, a layout change may not be enough. The ease of which users can interact with the site plays an equally large role. A balance of strong information architecture, usability engineering and design impact is best.
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