|
Debunking the Myth that any Publicity is Good Publicity
With major missteps from Groupon & The Gap, some marketers think the quickest and easiest way to garner media attention is by staging a crisis. Mea culpa marketing, where an organization will stage a stunt - anything from insensitive commercials or a thoughtless rebranding - this risky tactic can cause... more
|
|
|
Who's Worth More, Fans or Followers?
Facebook often times, is used for push marketing. Brands use third-party incentives (coupons, deals, freebies) and offers to obtain fans. On the other hand, Twitter tactics closely resemble pull marketing. Followers engage in conversation with brands. This presents brands with a powerful opportunity to build brand loyalty and deepen relationships. more
|
|
|
5 Ways You'll Be Using Social Media by 2012
Just when you've figured out how to leverage Twitter, Facebook, LinkedIn & Foursquare to your advantage, there's a whole new wave of social media tactics for you to explore. They will help you engage your customers and provide the knowledge you need to meet their ever-changing demands. Don't wait. more
|
|
|
Go Mobile to Catch New Opportunities in Your Market
To speed ahead of your competition in today's on-the-go society, tap into the benefits of an interactive, mobile loyalty program. You can build buzz with exclusive offers, invigorate sales and keep your best "referral" customers up-to-date with the latest goings-on at your company. more
|
|
|
|
Questions on how to market on the internet?
Public relations, advertising, social media, etc... contact us for a free consultation. more
|
|
|
