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How to Use LinkedIn to Market Your Company
Most corporations know about LinkedIn, and even have LinkedIn profiles. But they often underutilize LinkedIn in marketing their companies.
That's a costly mistake. If you aren't using this powerful marketing tool, you are missing a tremendous opportunity to promote your corporation to the very companies most likely to purchase your products and services. more
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How Lead Nurturing Can Help You Close More Sales
Not every qualified lead that comes in is ready to buy. In fact, studies show 50 percent of qualified leads aren't ready to purchase immediately. But you still want to hold on to such leads, because many eventually will be buyers, Lead Nurturing is a discipline in which a company undertakes a strategic effort to build prospects' interest, helping convince them to purchase. Here's how to optimize lead nurturing.
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PR/Social Media Budgets Expected to Increase in 2013
A new survey of agency- and corporate-side communicators about PR budget forecasts for 2013 reveals they are generally optimistic about their roles in the coming year. Almost 72% of client-side practitioners — those who work in a corporate PR or communications department — believe budgets will stay the same or increase compared with 2012, and more than 30% actually believe they will increase. PR practitioners who work in agencies assess 2013 budgets in similarly positive numbers. more
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How Using Angie's List Can Benefit Contractors
Many contractors who gain strong referrals from satisfied customers would like nothing more than to leverage that positive word of mouth into new business.
For them, Angie's List can be among the most effective marketing tools available. Indianapolis-based Angie's List is a 17-year-old online resource that serves more than 185 U.S. markets, and helps consumers locate reputable local contractors in home repair and renovation and auto repair. It allows paid subscribers to write customer reviews detailing the level of satisfaction they experienced when having work done by local service providers, and also read the reviews of others. more
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Questions on how to market on the internet?
Public relations, advertising, social media, etc... contact us for a free consultation. more
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