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How to Use LinkedIn to Market Your Company

Blog News
Most corporations know about LinkedIn, and even have LinkedIn profiles. But they often underutilize LinkedIn in marketing their companies.

That's a costly mistake. If you aren't using this powerful marketing tool, you are missing a tremendous opportunity to promote your corporation to the very companies most likely to purchase your products and services. more

Who's Worth More, Fans or Followers?

Net Results
Facebook often times, is used for push marketing. Brands use third-party incentives (coupons, deals, freebies) and offers to obtain fans. On the other hand, Twitter tactics closely resemble pull marketing. Followers engage in conversation with brands. This presents brands with a powerful opportunity to build brand loyalty and deepen relationships. more

PR/Social Media Budgets Expected to Increase in 2013

Internet PR
A new survey of agency- and corporate-side communicators about PR budget forecasts for 2013 reveals they are generally optimistic about their roles in the coming year. Almost 72% of client-side practitioners — those who work in a corporate PR or communications department — believe budgets will stay the same or increase compared with 2012, and more than 30% actually believe they will increase. PR practitioners who work in agencies assess 2013 budgets in similarly positive numbers. more

How Using Angie's List Can Benefit Contractors

Builder Blog
Many contractors who gain strong referrals from satisfied customers would like nothing more than to leverage that positive word of mouth into new business.

For them, Angie's List can be among the most effective marketing tools available. Indianapolis-based Angie's List is a 17-year-old online resource that serves more than 185 U.S. markets, and helps consumers locate reputable local contractors in home repair and renovation and auto repair. It allows paid subscribers to write customer reviews detailing the level of satisfaction they experienced when having work done by local service providers, and also read the reviews of others. more

Questions on how to market on the internet?

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